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Digital Marketing Training Curriculum
1. Introduction to Digital Marketing
What is digital marketing?
Importance of digital marketing in today’s world.
Comparison: Traditional Marketing vs. Digital Marketing.
Career opportunities in digital marketing.
2. Key Components of Digital Marketing
Search Engine Optimization (SEO).
Search Engine Marketing (SEM).
Social Media Marketing (SMM).
Content Marketing.
Email Marketing.
Affiliate Marketing.
Web Analytics.
3. Search Engine Optimization (SEO)
Understanding how search engines work.
Keyword research and analysis.
On-page SEO (meta tags, headings, image optimization, etc.).
Off-page SEO (backlink building, outreach, etc.).
Local SEO.
Tools: Google Search Console, SEMrush, Ahrefs.
4. Search Engine Marketing (SEM)
Introduction to paid marketing.
Google Ads overview.
Campaign setup and management.
Ad targeting and audience segmentation.
Budget optimization and bidding strategies.
Performance measurement and reporting.
5. Social Media Marketing (SMM)
Overview of major platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok).
Developing a social media strategy.
Creating engaging content.
Running paid social media campaigns.
Social media analytics and reporting.
Influencer marketing strategies.
6. Content Marketing
Importance of content in digital marketing.
Content strategy and planning.
Types of content: blogs, videos, infographics, eBooks, etc.
Tools for content creation (Canva, Grammarly, etc.).
Measuring content performance.
7. Email Marketing
Understanding email marketing and its benefits.
Building and segmenting an email list.
Designing email campaigns.
Tools: Mailchimp, HubSpot, Constant Contact.
Best practices for high open and click rates.
8. Web Analytics
Introduction to web analytics.
Key performance indicators (KPIs) in digital marketing.
Tools: Google Analytics, Hotjar, Crazy Egg.
Analyzing campaign performance and ROI.
9. Conversion Rate Optimization (CRO)
Understanding conversion funnels.
Strategies to improve conversion rates.
A/B testing.
Tools: Optimizely, Unbounce, VWO.
10. Affiliate Marketing
What is affiliate marketing?
How to build an affiliate program.
Selecting the right affiliates.
Tracking performance and payouts.
11. E-commerce Marketing
Strategies for online stores.
Product page optimization.
Email marketing for e-commerce.
Retargeting ads.
Tools: Shopify, WooCommerce.
12. Emerging Trends in Digital Marketing
Artificial intelligence in marketing.
Voice search optimization.
Video marketing trends.
Marketing automation tools.
Personalization in digital marketing.
13. Practical Hands-On Projects
Creating an SEO strategy for a website.
Setting up and running a Google Ads campaign.
Designing a social media content calendar.
Conducting web analytics and generating reports.
14. Building a Career in Digital Marketing
Certifications to pursue (Google, HubSpot, Facebook Blueprint, etc.).