Digital Marketing

Overview

Our Live Project Training is a comprehensive, hands-on program designed to equip aspiring developers and designers with real-world skills in web design and software development. Through practical exposure to real-time projects, participants gain the experience needed to excel in the competitive IT industry.

Registration Form (* Fields are mandatory)


Digital Marketing Training Curriculum

  • 1. Introduction to Digital Marketing
    • What is digital marketing?
    • Importance of digital marketing in today’s world.
    • Comparison: Traditional Marketing vs. Digital Marketing.
    • Career opportunities in digital marketing.
  • 2. Key Components of Digital Marketing
    • Search Engine Optimization (SEO).
    • Search Engine Marketing (SEM).
    • Social Media Marketing (SMM).
    • Content Marketing.
    • Email Marketing.
    • Affiliate Marketing.
    • Web Analytics.
  • 3. Search Engine Optimization (SEO)
    • Understanding how search engines work.
    • Keyword research and analysis.
    • On-page SEO (meta tags, headings, image optimization, etc.).
    • Off-page SEO (backlink building, outreach, etc.).
    • Local SEO.
    • Tools: Google Search Console, SEMrush, Ahrefs.
  • 4. Search Engine Marketing (SEM)
    • Introduction to paid marketing.
    • Google Ads overview.
    • Campaign setup and management.
    • Ad targeting and audience segmentation.
    • Budget optimization and bidding strategies.
    • Performance measurement and reporting.
  • 5. Social Media Marketing (SMM)
    • Overview of major platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok).
    • Developing a social media strategy.
    • Creating engaging content.
    • Running paid social media campaigns.
    • Social media analytics and reporting.
    • Influencer marketing strategies.
  • 6. Content Marketing
    • Importance of content in digital marketing.
    • Content strategy and planning.
    • Types of content: blogs, videos, infographics, eBooks, etc.
    • Tools for content creation (Canva, Grammarly, etc.).
    • Measuring content performance.
  • 7. Email Marketing
    • Understanding email marketing and its benefits.
    • Building and segmenting an email list.
    • Designing email campaigns.
    • Tools: Mailchimp, HubSpot, Constant Contact.
    • Best practices for high open and click rates.
  • 8. Web Analytics
    • Introduction to web analytics.
    • Key performance indicators (KPIs) in digital marketing.
    • Tools: Google Analytics, Hotjar, Crazy Egg.
    • Analyzing campaign performance and ROI.
  • 9. Conversion Rate Optimization (CRO)
    • Understanding conversion funnels.
    • Strategies to improve conversion rates.
    • A/B testing.
    • Tools: Optimizely, Unbounce, VWO.
  • 10. Affiliate Marketing
    • What is affiliate marketing?
    • How to build an affiliate program.
    • Selecting the right affiliates.
    • Tracking performance and payouts.
  • 11. E-commerce Marketing
    • Strategies for online stores.
    • Product page optimization.
    • Email marketing for e-commerce.
    • Retargeting ads.
    • Tools: Shopify, WooCommerce.
  • 12. Emerging Trends in Digital Marketing
    • Artificial intelligence in marketing.
    • Voice search optimization.
    • Video marketing trends.
    • Marketing automation tools.
    • Personalization in digital marketing.
  • 13. Practical Hands-On Projects
    • Creating an SEO strategy for a website.
    • Setting up and running a Google Ads campaign.
    • Designing a social media content calendar.
    • Conducting web analytics and generating reports.
  • 14. Building a Career in Digital Marketing
    • Certifications to pursue (Google, HubSpot, Facebook Blueprint, etc.).
    • Building a digital marketing portfolio.
    • Freelancing vs. full-time roles.
    • Networking and staying updated.